Mockup | v2 | Creative Producer

Firstclub

An FMCG delivery app for healthy grocery products.
I collaborated with the Head of Marketing to drive end-to-end production, from scripting to execution, for 8 distinct videos across multiple aspect ratios (1:1, 9:16, 16:9).

Cinematography Creative Direction Storyboarding Editing Scripting

Pending Video 6
(To be attached)

Swish

A 10-Minute Food Delivery App.
Worked as a Creative Producer handling budgeting and complete end-to-end execution. Shot, directed, and edited fast-paced UGC content designed for rapid consumption and high engagement.

UGC Content Fast Shoot Fast Edit Direction Team Management

PRONTO

High-impact awareness campaign for the 10-minute on-demand home services platform.
Directed a premium, organically celebrated content piece that successfully formalized their brand messaging and resonated deeply with their target audience to drive hyper-local awareness.

Awareness Campaign On-Camera Direction Ideation Scripting

Philips

A Global Consumer Tech Leader.
Directed and produced cinematic short-form content tailored for modern digital audiences. Handled pre-production planning through to high-end post-production delivery.

Production Direction Ideation Scripting Editing

Fireside

Awareness campaign for Kalyannagar's leading fine dining restaurant.
Managed end-to-end production for this high-end culinary showcase. The content strategically tapped into a new audience demographic and generated over 25k organic views.

Direction Production Cinematography Post Production

Baygrape

Founder-led storytelling.
Worked intimately with founder Rakshit to conceptualize and execute a compelling narrative about his entrepreneurial journey and brand vision. Spearheaded end-to-end production from initial ideation directly through to final execution.

Founder-Led Storytelling End-To-End Production Stakeholder

@AnitaBokepalli

Led end-to-end production and post-production for multiple engaging videos.

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@ObenElectric

Delivered multiple testimonial videos, managing the complete pre and post-production workflows.

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@BUSINESSGITA

Produced my personal channel to discover business truths while mastering YouTube's mechanics.

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Sports Yard

Leveraging sales psychology to engineer top-funnel assets.

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SportsYard: Corporate Pickleball League

Situation

A sports lifestyle showroom struggling to drive consistent physical footfall among Bangalore's corporate audience.

Task

Transform SportsYard from a retail store into an active sports experience destination.

Action (Proposed)

Offline: Built a two-tier activation to bring pickleball to corporate offices (15 companies, 480+ employees), then funnel top teams into an Inter-Company Championship at the SportsYard showroom. Designed team-building game formats to drive organic FOMO and mandatory data capture to build a 500+ CRM.
Online: Proposed regional creator-led content and performance marketing to amplify event buzz, drive registrations, and retarget the captured CRM audience via email and WhatsApp campaigns.

Result (Projected)

A full-funnel strategy projecting 300+ championship spectators, ₹1,12,500 in registration revenue, and a high-value first-party database positioning SportsYard as Bangalore's corporate pickleball hub.

Ownly

Creating aggressive product rollouts that hook instantly.

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Ownly "Nothing to Hide, Ownly to Give"

45-day awareness campaign powered by Rapido

Situation

A new food delivery brand (Ownly x Rapido) entering a market dominated by Swiggy and Zomato (platforms notorious for hidden fees, surge charges, and platform commissions) with a bold transparency-first proposition: food under ₹150, zero platform fee, zero delivery fee.

Task

Launch a 45-day awareness campaign proving that radical transparency is the brand's core differentiator, targeting budget-conscious 18-30 year olds in Bangalore (office goers, college students, and occasion-driven users).

Action (Proposed)

Offline: Deployed transparent delivery boxes on Rapido bikes to make food visible on the move and turn every delivery into a moving billboard. Proposed a branded food truck across Bangalore's busiest streets with "Nothing to Hide. Ownly to Give." messaging. Designed a launch activation ("Invite Ownly") featuring experiential stunts like a hidden-fees whack-a-mole game, a claw machine with food prizes and a "No Hidden Fees" button, and a transparent glass box installation. Added vox pop street interviews (#OwnlyFeast) to generate organic UGC, and hyperlocal OOH billboards in Koramangala and HSR Layout.
Online: Created a "Fooddy" web tool letting users calculate and share how much they spent on Swiggy/Zomato in a year, a viral comparison mechanic driving brand relevance. Supported with a social content strategy anchored in transparency-led messaging and challenge-your-friends sharing mechanics.

Result (Projected)

A phased pre-launch, launch, and post-launch campaign designed to build trust, virality, and first-mover positioning for Ownly as Bangalore's most honest food delivery platform.

Poptein

Structuring disruptive entry velocity via visual systems.

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Poptein 360° Awareness Funnel

India's first protein-infused popcorn · Bangalore launch strategy

Situation

India's first protein-infused healthy popcorn brand seeking to penetrate the everyday snacking market, competing against deeply habitual junk food consumption with a functional alternative.

Task

Build a 360-degree awareness funnel that clearly differentiates Poptein from conventional junk food and positions it as the go-to functional snack for impulse purchase occasions.

Action: Proposed Strategy

Offline: Custom Poptein vending machines at high-footfall hotspots across Bangalore. Standees with visual nutrition comparisons (Poptein vs typical snacks). Deep competitive analysis to anchor messaging.
Online: Performance marketing with highly visual static creatives. Founder-led content to build authenticity and trust. Market research informing audience targeting & positioning.
Field Validation (Church Street Pop-Up): Challenge accepted to sell offline on Church Street, Bangalore. Tasked with proving the concept in a real, uncontrolled street environment with zero digital support. Sold a single packet for ₹2,500 (highest-value individual sale) and generated ₹5,000+ total revenue. Demonstrated real consumer willingness to pay a premium, validating the product's perceived value before any paid marketing spend.

Result (Projected)

Formulated a clear, data-driven launch strategy aimed at dominating impulse purchases and educating consumers on functional snacking, now backed by proven street-level demand and a real proof of concept from the Church Street pop-up.

Not Gonna Lie

Building genuine emotional brand recall via disruptive offline college movements.

Not Gonna Lie: Inside Matters Campaign

Situation

Gen Z beverage brand lost in a cluttered college marketing space where activations feel transactional and forgettable.

Task

Create a disruptive offline college movement that builds genuine emotional brand recall on a ₹40K per college budget.

Action (Proposed)

Designed "Inside Matters by NGL" as a loud campus stall experience with a punching bag zone, compliment bowl, and anonymous expression wall, backed by a mental health speaker and student jams. Built a content engine of 8+ pieces per college to drive organic reach. Campaign line: "Not Gonna Lie: let it out, drink it in."

Result (Projected)

Aimed to capture an estimated 300–400 Gen Z registrations per college, with a projected cost efficiency of ~₹115 per lead, significantly lower than typical digital CPL. Content output of 8–12 pieces per college is expected to drive meaningful organic reach, with realistic upside of a potential breakout reel. The broader goal is to build a first-party retargeting database that compounds in value across campuses over time.

My Work

Firstclub

Peping

Swish

PRONTO

Solo Projects & Campaigns

Philips

Fireside

Baygrape

YouTube Channels Maintained & Produced

@AnitaBokepalli

@ObenElectric

@BUSINESSGITA

Go-To-Market Campaigns

Sports Yard

SportsYard: Corporate Pickleball League

Ownly

Ownly "Nothing to Hide, Ownly to Give"

Poptein

Poptein 360° Awareness Funnel

Not Gonna Lie

Not Gonna Lie: Inside Matters Campaign

Curious to see more of my end-to-end cinematic work?